Funnel expert who lives and breathes the art of growth hacking.
We believe that growth marketing is integral to success, and we are looking for a high achieving, growth-focused marketer to join our company. Primary responsibilities will include building and managing a repeatable marketing and sales pipeline.
We are looking for someone with experience in marketing automation and the influencer, PR, and marketing space. If you speak in MQL's, CAC's, and LTV's and you are genuinely passionate about funnels, we'd love to have you on the team.
Develop the strategy, plan, and execution of all demand generation efforts to drive leads, marketing qualified pipeline, and inbound channel marketing qualified pipeline.
Execution across all appropriate channels, including Paid search, SEO, Account-based marketing (ABM), display, paid social, webinars, syndication, and third-party partners.
Track and analyze performance and funnel metrics while continually optimizing our various marketing campaigns.
Participate in all review and planning sessions with sales, marketing, and product design, informing the demand generation strategies.
Collaborate closely with the sales organization to develop dashboards for key performance and pipeline metrics while defining the process, technology, and necessary metrics to run demand generation efforts successfully.
Work closely with design for website and creative execution necessary to support demand generation programs.
Experience building data-informed Demand Generation strategies.
Writing marketing copy and crafting messaging for campaigns.
Building highly targeted campaigns with sophisticated automation.
Experience with A/B and multivariate testing methodologies.
Experience with web analytics, conversion optimization tools, and the ability to work with large data sets.
5-7 years of experience in a similar position, driving growth and maintaining a consistent track record within the enterprise SaaS space.
Comfortable with front-end web development (CSS, HTML, JS).
Great communication skills. We’re a distributed team, so frequent and clear written communication is a must.
Self-driven work ethic. You need to be a self-starter who loves taking initiative and seeing things through to completion.
Curiosity and a desire to learn and grow. Our business is changing and growing fast and we value cross-training in a multitude of disciplines. Flexibility is key.