Categories and tags are the primary means of organizing and classifying content on the Story Pro platform.
Whenever you create a new piece of content you must assign it to a category. We have created the default category General so you can use this category for your first pieces of content, and then reclassify them later once you have decided on your categories.
Every category you create is assigned a different color. This makes it easy for your users to quickly identify content that interests them.
The example below shows what a set of categories for a lifestyle brand could include.
Categories are displayed in the content card on your homepage and are also used internally by the Related Content engine. This means that when a user accesses content belonging to one category, at the bottom of the page, in Recommended to You, the platform will show them other content from the same category.
Categories will determine which content will be displayed unless tags are present.
Whenever you create a new piece of content you have the option to assign it a tag. The example below shows what a set of tags could look like for a lifestyle brand.
Tags can group content across categories but are invisible to viewers.
They are used internally by the Related Content engine to recommend content to users. This means that when a user accesses content belonging to one category, at the bottom of the page, in Recommended to You, the platform will show them other content with the same tag, even if they are from a different category.
Tags are also used by the Promotions engine to ensure that the right promotions show up in the right areas.
Find out more about how promotions work in Promotions.