Publishing Guide

In the Initial Setup Guide, we saw how to quickly create and publish a discussion, and in the Elements guide, we looked in-depth at the different elements available for building your content. In this guide, we will look at how to build an article from scratch and publish it to your platform. 

All content types use the same publishing engine on Story Pro, so you can use this guide for publishing videos and discussions too. 

How to create an article

Before you get started building your article, you need to set up some initial details. Select Articles on the menu and click the Add New button to create a new article.

You should fill out the details of your article, including the Headline, Author, and Category.

Fill out the required fields, and click Save. 

Next, you will see that the Page Builder button has appeared at the top of the screen. Click this to start building your article.

How to build your article

The building blocks of your article are the elements. Click Add New Element to add elements in the Header and Body sections.

You will be presented with a selection of different elements for the header and the body. Select the one you want and it will be added to the article structure for you to edit.

Adding a header

The header element is important as it contains the image and text that users will see on the content tile on your homepage so it needs to be attractive to encourage users to click it.

After selecting the header element, you will return to the page builder where you can click the edit icon to start editing the element.

When you have added the title, description and image, click Save.

Then, click Desktop Preview to see how the header will look when published.

Tip: If you right-click on Desktop Preview and click to “open in a new window” you can easily edit and check on how your changes are looking.

Organizing the page body

Continue to add all the elements you think you will need for your article (see how to use each in the Elements guide). We have whatever you might need to make your article look amazing.

In the page builder, you will see the elements stacked up. Think of each one as an empty vessel waiting to be filled with content. 

You can easily rearrange the elements, just click and drag into position. Remove elements you no longer need by clicking the trash icon on the right. If you need more, you can add them at any point.

When you are ready, go ahead and populate the page elements.

Once completed, click on Desktop Preview again to make sure everything looks good.

You can also use Mobile Preview to see how it will look on mobile.

How to publish your article

Now that you have created an article, it's time to publish it and share it on social media.

From the page builder, click Exit Build Mode.

Next, click Edit to access the article configuration screen.

If you haven’t yet filled out the article description and added a social media card, make sure you do this as these will be displayed when you share your article on social-media.

Add Tags if you want to link this article to other articles from different categories by a theme or for promotional purposes (see the article on Organizing Content for more on tags.)

Finally, set the Published Date. Choose today’s date to publish immediately or a future date to schedule your article.

Go to your live site and refresh the page to see your article.

How to share your article

Copy the article url and post to Twitter, Facebook, or whichever channel you like.

If you have added your Twitter handle in the platform settings, the image that you added for your article in the Social Media Image field will be used for your Twitter post.

If you want viewers to be able to comment on your article, make sure you have the comments field set to Show in the Homepage Settings.

How to see performance stats

Once your article is published, you can see how it is performing on the Articles page. Every piece of content published on Story Pro shows content engagement statistics, including Views, Promo Clicks and Click-Through rate. The views show you how many visitors have viewed your article, promo clicks show how many people have clicked on the promo from that article and the click-through rate is a combination of the two; showing a percentage of the visitors who have clicked the promo.

The views should help you see which topics, cover images and headlines are of interest to your platform visitors. The click-through rate (CTR) is more indicative of how engaging your content is.

Use this information, along with the stats you can find on your dashboard to inform your content strategy.

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