Elements are the building blocks for your content. When you create a new piece of content, it will be divided into the Page Header and the Page Body.
Each area has its own set of elements and there are twelve in total to choose from; three page header elements and ten page body elements. This article breaks down each element in detail so that you can better understand its function and use.
There are two modes available when building content, Simple and Advanced. It's best to start with Simple Mode to get started, but Advanced Mode is designed to really optimize your content by adding more areas of customization per block.
At the top of the page builder, Use the Advanced button to access these extra settings.
The Page Header is the first block for every piece of content you create. It sits at the top of the page and is your first opportunity to captivate your audience.
In the page builder, click Add New Element in the header area and you will see which elements are available to you. You will have different options depending on whether you are creating an article, video, or a discussion.
When creating an article, the option available for your header is Image Header.
With the image header, you can display a headline on top of an image. Add the headline and a summary, which will appear just below the headline. Choose the alignment; left, right, or center.
You can add your image in both landscape and portrait so that it can be displayed whichever the orientation of the user’s device.
The scroll style can be fixed or normal. A fixed scroll style keeps the image static when the user scrolls over it, and with a normal style, the image scrolls as the user scrolls.
For a demonstration of a fixed scrolling style, see this video.
Add an image description (for SEO) and choose whether to display on mobile or not. If you hide the header image on a mobile, the headline will display without the image and the user doesn’t have to scroll as much to get to the article.
When creating an article, the option available for your header is Solid.
With the solid header, you can display a headline on top of an image. Add the headline and a summary, which will appear just below the headline, then choose the background color.
When creating a video, the option available for your header is Video.
With the video header, you can display a headline on top of a video. Add the headline and a summary, which will appear just below the headline, then choose the video file. You will be able to select the video from your files, add a link or record it right there and then, using your laptop camera.
The cover image is what will appear on top of your video before the user clicks play. Then, the landscape and portrait images will provide a backdrop to the video.
There are ten elements available for building an article, divided into Regular and Full-Screen elements. Regular elements fit into the body of the article whilst the full-screen elements fit the width of the screen.
Discussions have all the same regular element options but the only full-screen option is the color block.
Let’s take a look at each one along with desktop and mobile previews so that you can better understand their usage.
The embed element can be used to add a link, which might lead to a webpage, a video, or another kind of content.
You can add an image to accompany the embed. Add both a portrait and landscape image for all types of displays. The user will be able to click on it to access the embedded link.
Add a full screen image to give yourself a background for some text. You can add both a headline and a summary on top of the image.
Include both portrait and landscape versions and include an image description for good SEO.
Add a full screen video for the most engaging content to accompany your article. You can add a headline on top of the video and a cover image to display before the user plays the video.
You can also add an image to display as a backdrop. As usual, include portrait and landscape versions and an image description.
Adding a quote is a great way of breaking up your article and bringing the focus to a specific comment.
Visually, this is similar to adding an image. Add a portrait and landscape version of your image and enter the quote and the author in the corresponding fields.
To make the quote stand out, we align the author to the center and use a different, smaller font than the one we use in the quote.
Use the full screen color block to introduce a new section of the article. A bright color gives the reader a rest from too much text and allows them to digest what they have read, or focuses them on what they are about to read next.
We have limited the number of color options to colors we know work well to make your content stand out. On top of the color block, include some text; a headline and a summary.
The header is where your article headline goes. You can include it below the main Header Element and you can also use it within the article to introduce new sections.
Add a Headline that will display in a header-style font and a Description that will appear in the subtitle-style font. Choose the position, size, and alignment of your text.
The divider can be used to break up the paragraphs in your article. You can add a Title (choose the size of the font) and an Icon (we give you some to choose from) if you want, or hide it and use it just to create space.
The main part of your article body is likely to be text. Add it into the Text field and choose the Alignment. Use the Dropcap functionality to make your text pop.
If you want to split your text with images, dividers, color blocks, etc, just add extra rich text elements.
The embed element is great to embed external content like an article or a video into your content. The url will take the user to the link location.
You can add an image to your article. Under the image you can also add a caption. Choose the image size from big, medium or small and round the corners and choose the alignment.
Adding a quote is another great way to break up the article. Add the author and change the alignment, the default alignment is to the left. We will frame your quote with quotation marks for you.