Content is the driving force of the StoryPRO platform. Find out about all the options you have to make your content shine.

Content Types

The platform has three different content types that can be created; Discussions, Articles, and Videos. While it's up to you how you want to use them, here are a few guidelines to get you started. 


  • Benefits: Creating a large amount of content fast 

  • Goal: Stimulating engagement and sharing on social media

  • Format: Short-form content pieces 

  • Use cases: An editorial piece on a news site or a conversation starter on a question or subject relevant to the times

  • Frequency: 3-5 discussions daily for the first few months


  • Benefits: Creating engaging multimedia content 

  • Goal: Showcase platform features with evergreen content

  • Format: Long-form content 

  • Use cases: In-depth journalistic content 

  • Frequency: 1-2 articles weekly for the first few months


  • Benefits: Keeps users and comments on the platform, benefit from the network effect. Hosted. Custom cover image for video. 

  • Goal: Provide high-quality embedded video content without users leaving the platform

  • Format: 2-3 minute videos for less drop-off  

  • Use cases: Special reports, explainers, podcasts

  • Frequency: 1-2 videos per month for the first few months

Please note that Video content is only available for Community accounts.

Find out about the available features available for the different types of content creation in Elements and see how to publish them using our Publishing Guide.

Multimedia Content

Adding images and videos to your content is an important way to boost engagement. Story Pro allows you to optimize your multimedia content through a number of features. Find out how to make the most out of the different image types. 

Featured images

When you create an article or video, you will need to include a featured image. The featured image is what we show on the card on your homepage. We display your content image across the full screen when it is first published, but as other content is published it moves down to the next row and the image size changes to card-sized. This is why we ask you for two different-sized images.

As Discussions don’t show an image on the homepage, we don’t ask you for a featured image. 

Social media images

However, as with all content, you can add a social media image, which we use for rich cards on Twitter and Facebook. You can use the same image as the featured image if you like but you have the option to add a different image for social media channels. Some considerations:

  • 120x120 px is the recommended optimal size

  • Use original images, stock photos blend in and get fewer clicks

  • You need to grab the attention of someone who is scrolling through a lot of content so make it stand out

Headers and full-screen images

You can add full-screen images to your article body, these behave the same way as article header images. It’s a good idea to use high-definition images and add a landscape version and a portrait version so it looks great no matter which orientation or monitor size the user is viewing it.

Add a fixed scroll style to keep the image static in the background when the user scrolls down the page, or regular to allow it to scroll with the rest of the page.

You can also choose to show or hide the image on mobile. Hiding the images saves space on the mobile view so the user doesn’t have to scroll so much.

Page body images

When you add a standard image to the page body, you have a number of options.

Including how to align it and whether you want to add rounded edges or borders to the image.

In addition, you have a number of size options, plus the fluid option which adapts the image size depending on the size of the device.

Video images

When you upload video content, either as a full-screen video in the article body or as a header in your video content, you will have some additional image options.

Cover image

The cover image will go on top of your video and is what the user will see before they click on it. Make sure this is something that appropriately reflects the content in your video.

Background images

You can add a portrait and a landscape background image to your video. It’s a good idea to choose something quite neutral, that doesn’t conflict too much with your video.

Editing images

Choose the image you want to add from your files, from your cloud storage or from your social media. Then, in the upload window, you will have a number of editing options at the bottom of the image. Hover over the icons to see the function of each. Click to activate the editing option.

Choose to crop, mirror, flip, enhance, sharpen, blur, add greyscale or vector effects.


Crop the edges of the image or focus in on a specific area by dragging the window edges.

Click Apply when you are happy with the selection.


Click to flip the image into a mirror image of the original.

Just click the mirror icon again to reverse the effect.


Click to flip the image vertically into a mirror image of the original.

Just click the flip icon again to reverse the effect.


Click the enhance button and we will work our magic in the image to make it look amazing.

Use the scale to choose how much you want to enhance it. Click Apply to set the enhancement or Cancel to remove the effect.


If your image needs sharpening up, click this icon.

Use the scale to choose how much you want to sharpen. Click Apply to set the sharpening or Cancel to remove the effect.


Use the blur effect on your image. This is useful on video background images where you want the viewer to focus on the foreground image. 

You can use the scale to set the amount of blur you want on the image. Click Apply to set or Cancel to remove the effect.


Greyscale applies a black and white effect to your image. Click the icon again to remove the effect.


The invert effect inverts the image colors to look like a negative. Click the icon again to remove the effect.

You can add a combination of these effects if you want. To see which effects have been applied, check which ones have dots below. When you are done, click Add, or click Cancel to remove and choose another image. 

Content Analytics

Every piece of content produced on Story Pro shows content engagement statistics, including total Views, Promo Clicks, and Click-Through rates. Just go to the Articles, Discussion, Promotions, or Videos page to see your stats.

Compare how your articles, discussions and videos perform in terms of engagement and adjust your content strategy accordingly.

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